11/18/2023 0 Comments Linkedin website audienceWhich of the following is a targeting option? Select all that apply.Ĭan you exclude a contact list from your campaign with Matched Audiences? It is LinkedIn’s tool to create ad campaigns and engage with different audiences It is LinkedIn’s tool to check campaign performance in addition to Campaign Creator, LinkedIn’s tool to create campaigns ![]() ![]() It is LinkedIn’s ad management tool to create, launch, and evaluate the performance of your LinkedIn ad campaigns Which sentence best describes Campaign Manager? LinkedIn ads allows you to reach the largest global community of professionals. Which metric should he primarily focus on to determine the campaign’s success? Manage billing information for its related creativesĮdit and add new creatives but cannot create new campaigns View the reports related to certain creatives What can a Creative Manager role do in Campaign Manager?Ĭreate new campaigns and add new creatives Select Member Interests in addition to Job Function Which step should he take?Ĭombine a target company list and leverage Job Function and Job Seniority tooĬombine an email contact list with targeting attributes, such as Company Industry Peter wants to target the buying committee of a select group of companies. Which campaign objective should you choose from Campaign Manager if your objective is Engagement? When setting up a conversion action, are you able to modify the conversion window?Ĭan you exclude people that studied at a certain university from your campaign? Sofia wants to find new audiences that have similar attributes to her existing customers. To be able to select a different bidding model on each one To target different audiences to different creatives Why do we recommend your campaigns have at least 4 to 5 different creatives? Which of the following is the clearest call to action? Matthias is running an ad campaign to encourage customers to try his product. Use Conversion Tracking to motivate them to purchase Use Website Retargeting to remind them to purchase when they log into LinkedIn What could she do to drive customers down the funnel?Ĭreate a Brand Awareness campaign to give them more information about her products Which ad format would you use if you wanted to include multiple unique call-to-action buttons that act like a choose-your-own-path experience?Īlly is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. Optimize to achieve and maintain a high Click-Through Rate What are the three things you need to do to succeed in your auctions? Select all that apply. Which ad format would you primarily use if you wanted to tell an interactive story? No, because of LinkedIn’s second-price auction method Is your bid price always the price that you pay? Make a checklist template with your preferred targeting criteria Use targeting templates to pre-save and reuse audiencesįorecast results based on your targeting criteria Which of the following is a best practice to save time while setting up targeting for new campaigns? This certification exam tests your knowledge in creating an ad campaign using LinkedIn’s targeting, measuring and analyzing your campaign’s performance, and optimizing your advertising goals. ![]() LinkedIn Marketing Solutions Fundamentals Certification
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